Vincent K. is an accomplished professional with extensive experience in consulting and marketing effectiveness. As the Director of Consulting at Circana since August 2025, Vincent K. leverages a robust background from Nielsen, where roles included Director of Customer Success and Senior Manager for Marketing Effectiveness. Vincent K.'s expertise encompasses comprehensive marketing mix modeling and analytics for various industries, including CPG/FMCG and telecommunications. Prior to joining Nielsen, Vincent K. served at the Singapore Economic Development Board (EDB) in multiple leadership positions, notably as Assistant Head of the Global-Asia Programme Office, where significant contributions included managing high-level content for the Singapore Summit and driving strategic initiatives across EDB's global offices. Vincent K. holds a Bachelor of Arts in Economics and Chemistry from the University of Chicago and a Master's Degree in Analytics from North Carolina State University.
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