William Ching

William Ching is an Executive Director of Research Science at Circana, a position held since March 2023, where responsibilities include managing projections, measures, data quality, and the interpretation of point-of-sales (POS) data services. Previously, William was with The NPD Group from August 2001 to March 2023, serving in multiple roles including Director of Research Science and Director of Research Science for the Asia Pacific Region, focusing on survey trackers and data quality for various sectors. William also contributed as a member of the Diversity-Equity-Inclusion Advisory Board. Earlier experience includes a consultant position at Information Resources, Inc., specializing in advanced analytics. William holds a BS in Sociology from the University of Wisconsin-Madison, earned in 1996.