Cassandra King is a seasoned content marketing professional with extensive experience in leading content strategies across multiple organizations. Currently serving as Content Marketing Lead at Circle, Cassandra oversees editorial, virtual events, and social media initiatives. Previously, as Head of Content & Community at Superside, Cassandra managed a team of six, achieving significant lead generation and improving content engagement metrics. Earlier roles include Content Marketer at Looka, where traffic was increased by 221%, and Content Marketing Manager at Flixel Photos Inc., managing video production and community engagement. Holding a Bachelor of Arts in Multimedia & Communication Studies from McMaster University, Cassandra combines strong educational credentials with a proven track record in driving impactful content marketing efforts.
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