Pedro Hernandes

Pedro Hernandes has a diverse work experience in a variety of roles. Pedro started their career at IBS Digital as a Marketing Analyst, where they created content for social networks, planned and monitored campaigns, and layout images. Pedro then moved on to Göra Kreativ as a Creative Marketing Manager, where they managed and created content for social networks, monitored marketing strategies, and performed image layout.

Pedro then worked at Novo Conceito Editorial Group as a Marketing Analyst, where they created marketing collateral, executed campaigns, and handled internal communication. Pedro also had a role in graphic production, reviewing and brainstorming for new volume releases using Adobe Cloud.

After that, Pedro worked at BLB Brasil Auditors and Consultants as a Marketing Specialist, where they planned, executed, and reviewed inbound strategies. Pedro also provided support for content planning and production and conducted keyword and trend research.

Pedro then joined ALS Tribology South America as a Marketing Coordinator, responsible for market research, benchmarking, and implementation of new technologies and processes. Pedro managed marketing campaigns, planned OKRs and KPIs, engaged in social networks, and worked on projects using Kanban and Scrum methodologies. Pedro was also involved in SEM and event planning.

Pedro later became the Inbound Marketing Manager at ALS Tribology, leading a team of 7 employees and overseeing inbound marketing strategies, engagement in social networks, and the application of ISO 9001:2015 to marketing. Pedro also managed marketing campaigns and content optimized for SEO, among other responsibilities.

Pedro then worked at Groundbreaker as a Demand Generation Manager, where they developed marketing strategies, created lifecycle marketing campaigns, managed lead qualification and conversion process, and coordinated marketing activities. Pedro also tracked campaign performance, managed marketing KPIs, and optimized HubSpot nurture streams.

At Gumroad, Pedro served as a Community Manager, creating content, driving growth in community membership, and implementing strategies to increase engagement. Pedro also coordinated member posts and provided comprehensive reporting on community metrics and KPIs.

Pedro worked at Burb as a Community Operations Support, where they contributed to building tools for community and course creators. Pedro helped develop the Community Lifecycle Management tool and focused on community-powered growth.

Most recently, Pedro joined Circle as a Community Manager, responsible for community moderation and engagement strategy. Pedro ensures high-quality answers and positive brand sentiment across the community and drives meaningful participation among Circle customers.

Throughout their career, Pedro has demonstrated their expertise in community management, marketing strategy, content creation, and project management.

Pedro Hernandes has a diverse education history. Pedro obtained a Master of Business Administration (MBA) in Business and Personal/Financial Services Marketing Operations from FAAP - Fundação Armando Alvares Penteado in 2016. Prior to that, they completed a Bachelor of Arts (BA) in Audiovisual Communications Technologies/Technician at UFSCar - Alumni from 2010 to 2013. Pedro also holds a Bachelor of Engineering (BE) in Electrical and Electronics Engineering from USP - Universidade de São Paulo, which they completed from 2008 to 2009.

In addition to their formal education, Pedro has obtained various certifications. Pedro achieved certifications in areas such as GetResponse Email Marketing, support as a cost center conversation, Certified Scrum Professional (CSP), agile project management, Scrum fundamentals, establishing a culture and plan for scaling, advanced consumer behavior, B2B marketing foundations, inbound sales, leadership foundations, emotional intelligence leadership, outbound marketing and sales, online marketing fundamentals, SEO training, fundamentals of management, agile adoption, and remote work and virtual collaboration. These certifications were obtained from institutions such as GetResponse, Intercom, CertiProf, LinkedIn, Lynda.com, HubSpot, Outbound Marketing ®, Google, Moz, and Coursera Verified Certificates.

Pedro Hernandes has shown a commitment to continuing education and professional development, acquiring a diverse range of knowledge and skills through their education and certifications.