Join the Global Movement for Circular Consumption on Circular Monday – November 23rd, 2026! 🌍

Circular Monday is the day dedicated to promoting circular consumption as a sustainable alternative to Black Friday. Celebrated annually on the Monday before Black Friday, this year it falls on November 23.

What began as a social media campaign under the hashtag #CircularMonday has grown into a global movement, uniting over 1,500 circular businesses, organizations, and influencers (our "buddies") across 58 countries. In 2025, the campaign reached 108 million people. 

Why Circular Monday?
The goal is simple: to raise awareness about circular consumption and inspire consumers to make the transition to more sustainable choices. Whether it’s repairing, reusing, or reselling, Circular Monday offers countless ways to find alternatives that reduce environmental impact.

On www.circularmonday.com, consumers can discover all the participating buddies, offering circular products and services - ranging from secondhand shops to repair services. Many buddies even provide special discounts on this day to encourage sustainable consumption!

How It All Started
Founded in 2017 by the circular cloth-repair start-up Repamera AB in Malmö, Sweden, and its visionary founder, Henning Gillberg, Circular Monday was created as a response to Black Friday’s consumerism. In 2018, it was co-founded by Alexandra Davidsson. Originally called "White Monday," the name was changed to “Circular” in 2020 to emphasize the movement's mission. After Henning’s passing in 2022, the campaign was passed on to Alexandra Davidsson, co-founder of #circularmonday & ClimateHero.

With the support of climate tech start-up ClimateHero (organizer between 2023-2025), Cradlenet and others, Circular Monday is evolving and growing stronger than ever. Join us in driving the change towards a more sustainable future!

Let’s make a difference together. 🌱

CircularMonday

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