Danni Ball

Danni Ball is the Director of Marketing at Cireson. Danni has over 2 years of experience in marketing and has worked in various industries such as technology, SaaS, and state programs. Danni is responsible for overseeing strategy, planning, execution, and reporting for Cireson's supplier SaaS product portfolio and state programs. Danni has successfully implemented a SEO strategy that increased average monthly organic web traffic and established a comprehensive email program consisting of sales campaigns, lead nurturing, product upsells/new products, lead scoring, newsletters, audience segmentation, and A/B testing. Danni is skilled in various software programs such as Salesforce, Pardot, SEMrush, Google Analytics, Google Ads, Drift, Google Trends, Microsoft Suite, Craft, Jira, Simple Texting, and Facebook Advertising.

Danni Ball has a Bachelor's Degree in Advertising from the University of Illinois Urbana-Champaign. Danni also has certification from Google in Campaign Manager Certification, Google AdWords, Google Ads Display Certification, Google Ads Search Certification, and Google Analytics Individual Qualification Certification. Danni has certification from HubSpot in HubSpot Marketing Software Certification, and certification from SEMrush in SEMrush SEO Toolkit Exam.

Danni Ball reports to Shaun Ericson, Co-Founder. They work with Thi Bui - Accounting Manager, Joel Doss - Director of Sales, and Marcus Bauer - Director of Services. A direct report to Danni Ball is and Terra Hoskins - Content Marketing Manager.