Cisco
Craig Bates is the Senior Vice President and General Manager of Splunk for APJC. He is responsible for ensuring customers in the region can leverage the full portfolio of Splunk solutions to achieve digital resilience. He manages sales, presales, business development, partners and go-to-market product strategies for the region, including ANZ, ASEAN, India, Greater China and Japan.
Craig’s career spans more than two decades, and he has worked with some of Australia's and the world’s most innovative and fastest growing technology companies including Salesforce, Microsoft and Oracle. Before joining Splunk as Vice President in 2023, Craig spent six years with Microsoft as a Director and Branch Leader. He also held sales roles at Salesforce, Oracle and HPE.
Craig is passionate about building and leading teams that enable people to do their most impactful work and delivering transformative success for customers through technology.
He holds an MBA from Melbourne Business School’s Executive Program.
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Cisco
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Cisco enables people to make powerful connections--whether in business, education, philanthropy, or creativity. Cisco hardware, software, and service offerings are used to create the Internet solutions that make networks possible--providing easy access to information anywhere, at any time. Cisco was founded in 1984 by a small group of computer scientists from Stanford University. Since the company's inception, Cisco engineers have been leaders in the development of Internet Protocol (IP)-based networking technologies. Today, with more than 71,000 employees worldwide, this tradition of innovation continues with industry-leading products and solutions in the company's core development areas of routing and switching, as well as in advanced technologies such as home networking, IP telephony, optical networking, security, storage area networking, and wireless technology. In addition to its products, Cisco provides a broad range of service offerings, including technical support and advanced services. Cisco sells its products and services, both directly through its own sales force as well as through its channel partners, to large enterprises, commercial businesses, service providers, and consumers. Cisco helps seize the opportunities of tomorrow by proving that amazing things can happen when you connect the unconnected. An integral part of their DNA is creating long-lasting customer partnerships, working together to identify their customers' needs and provide solutions that fuel their success. They have preserved this keen focus on solving business challenges since their founding. Len Bosack and wife Sandy Lerner, both working for Stanford University, wanted to email each other from their respective offices, but technological shortcomings did not allow such communication. A technology had to be invented to deal with disparate local area protocols, and as a result of solving their challenge, the multiprotocol router was born.