Ian Michiels is a seasoned marketing professional currently serving as Sr. Director of Global Integrated Marketing at Cisco, focusing on demand and account-based marketing programs within the Collaboration/Webex Business Unit. With extensive experience spanning over two decades, Ian has held senior roles at leading firms such as Apple, Oracle, and Hewlett Packard Enterprise, successfully driving marketing strategies and initiatives across various sectors, including SaaS and Martech. Previous achievements include leading the Customer Engagement Business Unit at Harte Hanks and founding a B2B demand generation agency, Gleanster, where Ian significantly increased revenue and provided consulting services. Ian holds an MBA from the Leavey School of Business at Santa Clara University.
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