Ted Tsortos

Ted Tsortos is an experienced professional with a rich career in sales strategy and planning, currently serving as the Director of Sales Strategy & Planning (Global Sales) at Cisco Systems since July 1996. In this role, Ted leads multiple decision and data science initiatives, focusing on sales coverage, seller excellence, customer segmentation, and predictive modeling. Prior positions at Cisco include Senior Manager of Sales Strategy and Planning (Americas Sales) and Manager of Market Intelligence (US Field Marketing), where Ted implemented analytics for sales restructuring and marketing effectiveness. Before joining Cisco, Ted served as Competitive Intelligence Manager at Stratacom, which was acquired by Cisco, and as a Marketing Specialist at Nortel Networks. Ted holds an MBA from the University of Ottawa and a Bachelor's degree in Computer Engineering from the University of Manitoba.