Eddie Schmidt has a diverse work experience in various industries. Eddie is currently the Director of Digital Acquisition at Cision since September 2022. Before this role, they worked as the Sr. Director of Integrated Media at WITHIN from October 2021 to September 2022.
Between September 2018 and October 2021, Eddie was the Director of Paid Media at GroupM where they managed accounts for major clients such as Walmart, Google, T-Mobile, YouTube, Sam's Club, IKEA, and Bayer. GroupM is a leading media investment company.
Prior to that, Eddie served as a Paid Social Manager at iProspect from July 2017 to August 2018, where they handled accounts for Macy's and Diageo. iProspect is a global marketing agency known for driving digital performance.
Eddie also had experience as a Marketing Manager at Morgan & Morgan, P.A. from March 2016 to July 2017, overseeing legal accounts such as ForThePeople.com, WhistleBlowers.com, and Abogados. Before that, they worked as a Social Media Manager at Flying Point Digital from December 2015 to March 2016, focusing on clients in the retail and e-commerce industry.
Eddie's earlier experience includes marketing roles at Tom Ferry from April 2012 to September 2015 and Park Century School from November 2010 to April 2012. At Tom Ferry, Eddie worked as a Marketing Specialist, supporting real estate professionals through coaching and authorship. At Park Century School, they served as a Marketing Assistant, contributing to the promotion of an independent school that empowers children with learning differences.
Overall, Eddie Schmidt has a track record of success in managing digital acquisition, integrated media, paid media, and social media marketing for various companies across different industries.
Eddie Schmidt holds a Bachelor of Arts (B.A.) degree in Business Economics from UC Santa Barbara. In addition to their formal education, they have obtained various certifications in digital marketing, including the Google Analytics Certification, Bing Ads Certification, Google Ads Display Certification, Google Ads Measurement Certification, Google Ads Search Certification, Google Ads Video Certification, Google Shopping Ads Certification, Facebook Certified Media Planning Professional, and Facebook Certified Media Buying Professional. These certifications were obtained between January 2021 and October 2021, with the most recent ones being earned in October 2021.
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