Hayley Cosh

Hayley Cosh has a diverse work experience in the fields of marketing, communications, and media. Hayley is currently working as a Global Product Marketing Manager at Cision, where they are responsible for driving messaging and positioning, market intelligence, go-to-market efforts, and sales readiness materials. Hayley collaborates with various departments to influence the product roadmap and drive revenue growth for the software segment of the business.

Prior to their current role, Hayley co-founded Grapevine Media in 2015, where they worked as a consultant and digital strategist. Hayley'sresponsibilities included managing clients for a digital marketing agency, helping them connect with millions of authentic customers, cultivating clients into social influencers, supporting content creation, and developing unique brand identities.

Hayley also has experience in the public sector, having worked as a Communications Specialist for the Town of Whitby. In this role, they supported media relations activities, provided communications guidance to government stakeholders, developed and evaluated communication strategies, and managed various communication projects.

Additionally, Hayley served as the Communications Director and Project Manager for The Canadian Project, a non-profit organization dedicated to supporting social and cultural issues in Canada. Hayley was responsible for attracting media coverage, managing fundraising operations, curating and monitoring social media accounts, and fostering engagement.

In the healthcare industry, Hayley worked as a Communications Specialist at Lakeridge Health. Hayley'srole involved coordinating external and internal communications, crisis and incident management support, marketing materials development, social media management, media relations, community relations, internal communications, issues management, stakeholder engagement, event planning, and video content production.

Earlier in their career, Hayley gained experience in the media industry, working as a Segment Producer at CTV's Canada AM and as an intern (segment producer) at Canada AM, CTV. Hayley was involved in conceptualizing, organizing, and producing remote and field shoots, developing story ideas, and managing the production process.

Hayley's work experience also includes roles as a Studio Crew member at Rogers TV, where they contributed to various operational responsibilities and roles, and as a Production Intern at TSN, where they gained hands-on experience in production.

Throughout their career, Hayley has demonstrated strong skills in marketing, communications, project management, social media, media relations, storytelling, and strategic planning. Hayley has a proven track record of driving results and achieving success in various professional settings.

Hayley Cosh completed a Bachelor of Journalism degree from Toronto Metropolitan University from 2010 to 2014. In 2022, they obtained a certification in Product Marketing from Product Marketing Alliance. Additionally, they have obtained certifications in Live Streaming on YouTube and Social Media Marketing Trends from LinkedIn in July 2020. Hayley also holds a Smart Serve certification from the Alcohol and Gaming Commission of Ontario (AGCO), although the specific date of obtaining this certification is not mentioned.