Guillermo Raya

Guillermo (Memo) Raya is an award-winning digital commerce strategist with over a decade of experience in driving transformative eCommerce initiatives for global brands, including Coca-Cola. They have a proven ability to bridge the gap between business, marketing, data, and technology, creating seamless consumer experiences. Most recently, they serve as Strategy Director for Digital Commerce and Marketing Technologies at CI&T, where they lead the integration of Coca-Cola’s digital ecosystem and champion end-to-end MarTech transformations. Previously, they held significant roles at Bounteous, CJ CheilJedang, and Turner Broadcasting System, showcasing their expertise in orchestrating cross-functional collaborations and executing innovative solutions in fast-paced environments.