John Morgan is a recognized expert in data strategy and real world data within the biopharmaceutical industry. Currently serving as the Senior Director of RWD Business Development at Citeline, they have a proven track record of applying real world data to health economics and outcomes research (HEOR) and real world evidence (RWE) teams. John previously held roles as Director at Pfizer from 1989 to 2020 and as Director of Real World Data Insights at HealthVerity from 2020 to 2023. They also worked as a consultant at JFM Health Analytics LLC in 2020. John earned a Bachelor of Arts in Economics and History from Amherst College and a Master of Business Administration from Columbia University.
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