Citizen Wolf is proudly B Corp certified and combines algorithms and on-demand manufacturing to create the future of fashion today: custom made and Magic Fit® to your body, ethically made in Sydney with zero waste. 

Since 2022 we are also 100% circular. Our Take-Back scheme guarantees our clothes will never end up in landfill, and we combine your old Magic Fit® Tees with our offcut fabric scraps from the factory to create a new, gorgeous 50% recycled fabric from which we can make your next Magic Fit® Tee. Yes, really!

Distilled from 196 million data points, our proprietary Magic Fit® technology automates tailoring at scale using simple biometrics of height, weight, age and bra. With T-shirts as our proof of concept, we create made-to-measure clothing to fit each individual body 10x faster than traditional tailoring, with all garments made ethically and sustainably in Sydney.

It’s better for customers and planet, but also better business as we sell direct-to-consumer via an online growth engine that’s profitable from the first order. 

Citizen Wolf won a Good Design Award Gold in the Fashion Impact category (2019) and was also named ‘Innovation Champion of the Year 2019’ by the National Retail Association, as well as being a finalist for ‘Best Ethical Fashion Brand’ at the prestigious Prix de Marie Claire (2017). 

Citizen Wolf has been featured on national TV via SBS World News (twice) and Shark Tank as well as top tier press such as Vogue, InStyle, Men’s Health, The AFR’s ‘Luxury’ magazine, The Australian and The Sydney Morning Herald to name but a few.

Citizen Wolf

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Citizen Wolf

Org chart

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