Robert Bichara

Sales Director | North America at Citrofrut

Robert Bichara has a diverse work experience spanning various industries. Robert worked at Citrofrut as the Sales Director for North America, where they focused on business development and sales planning and execution. Robert also served as the Sales Manager for value-added products, overseeing essential oils and other products. Prior to their role at Citrofrut, they worked as a Senior Business Development Consultant, where they evaluated logistics and developed business plans for grove development projects at Citrofrut. Robert also worked as a Senior Strategic/Financial Planning Consultant, focusing on mid-term planning for the company.

Before joining Citrofrut, Robert Bichara worked at Metalsa as the Business Development Manager for China, where they developed a business plan for supplying chassis frames and components to the Chinese commercial vehicle industry. Robert also served as the Supply Chain Manager, estimating logistic costs and performing due diligence audits. Additionally, they worked as the Business Process Improvement Manager.

Prior to Metalsa, they owned and operated a logistics business startup, where they managed a Merkalink franchise and an authorized FedEx/Estafeta shipping center. Robert'sservices included mailbox rentals, mail receiving and storage, merchandise forwarding, parcel delivery, packaging solutions, and general business center services.

At GE, Robert Bichara worked as the Information Management Leader, completing the GE Information Management Leadership Program and Six Sigma Training. Robert led various information technology projects across multiple plant sites in Mexico, the US, and Europe.

Overall, Robert Bichara has gained extensive experience in sales, business development, logistics, and information management throughout their career.

Robert Bichara's education history includes a Bachelor's Degree in Industrial and Systems Engineering from ITESM, which they obtained from 1991 to 1995. In 1994, they also spent a year at the University of Wisconsin-Madison as part of their junior year of college, focusing on Industrial Engineering. Continuing their education, they pursued a Continuing Education Degree in Logistics at ENAE School of Business from 2005 to 2006. Finally, they attended IPADE Business School from 2006 to 2008, where they earned an MBA in Business Administration.

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