Eric Watson

ERIC WATSON is an experienced business development director with over 21 years in providing innovative business solutions across diverse industries, including retail, automotive, healthcare, and financial services. Currently serving as an equity stakeholder contractor at City Auto since October 2021, and as CEO of DealerCap Inc. dba B to B Innovations since January 2006, ERIC has demonstrated expertise in SaaS platforms, sales team management, lead generation, and social media marketing. Previous roles include Director of Client Services at One10 Marketing and positions in sales and marketing at Capital One and Ford Motor Credit Company. ERIC holds a degree from the University of Tennessee at Martin.