Outi Rytkönen

Outi Rytkönen is a marketing professional with extensive experience in marketing activation and digital planning. Currently serving as a Marketing Activation Specialist at Citycon since November 2021, Outi manages marketing for Myyrmanni and IsoKristiina shopping centers, focusing on budget management, marketing activity planning, and strategic advertising coordination. Previous roles include Digital Planner at Dagmar, Marketing Specialist at Lippupiste Oy, and Digital Marketing Planner, where Outi successfully oversaw the marketing campaign process for various ticketing partners. Other experiences include positions at Carlings AS as Assistant Store Manager and sales roles at JC Jeans Company and other retailers. Outi holds a Bachelor of Business Administration with a concentration in Marketing from Haaga-Helia University of Applied Sciences and has international academic experience from Reutlingen University. Skills include organization, analytical thinking, creativity, customer service, and sales.