Lance Atkins

Lance Atkins is currently the Region Parts Manager at Claas of America, a position held since 2016 after serving as a Sr. Parts Sales & Marketing Specialist from 2008 to 2016. With a B.S. in Business - Marketing from Indiana University's Kelley School of Business, Lance has extensive experience in agricultural parts sales, territory management, and systems training. Additionally, they have held roles such as Marketing Consultant at Hoosier Outdoor and Production Manager at Quikrete Cos. Lance's expertise includes KPI and goal achievement, price analysis, and OEM branding and promotion.