Michael Friedrich is currently the Team Lead Performance Marketing at CLAAS, where they focus on data-driven marketing initiatives and the optimization of CRM strategies. They previously held various roles in performance marketing and digital media at CLAAS, including Team Manager and Project Lead, where they pioneered a customer-centric marketing approach. Michael's extensive experience also includes serving as a Key Account Berater at Videograph GmbH from 2007 to 2009. They hold a Diplom in Film and Television from WAM - Die Medienakademie and are currently enhancing their skills through Trailhead by Salesforce.
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