Guido Appl

Guido Appl has an extensive career in sales, marketing, and business development within the chemical and personal care industries, currently serving as the Head of Sales, Marketing & Technical Business Development for the Purification segment in EMEA at Clariant since March 2013. Notable achievements include directing multiple business segments, leading start-up initiatives in Poland and India, and shaping business strategies across the Asia Pacific region. Prior to Clariant, Guido held key leadership roles at BASF and Cognis, demonstrating expertise in market intelligence, team development, and sales excellence across diverse international markets. Guido's educational background includes a Master Professional in Technical Management and a qualification as a Chemical Laboratory Technician.