Mathilde Benayoun

Mathilde Benayoun is an experienced professional in CRM and marketing, currently serving as the Regional CRM Manager for Future Growth Markets at Clarins since June 2022. In this role, Mathilde supports the development plans of 12 markets and acts as the global CRM referent for omnichannel customer journeys while monitoring key performance indicators. Previously, Mathilde held various positions at Moët Hennessy, including Internal Communication Manager and B2C International Digital Marketing & Retail Business Analyst, where responsibilities included developing internal communication strategies and enhancing CRM tools. Mathilde's experience also encompasses roles at Jacadi, Cartier, and Chanel, demonstrating a strong background in merchandising and digital strategies. Mathilde holds a Master's Degree in Marketing & Communication from ESCP Business School and has additional educational credentials from the University of Paris I: Panthéon-Sorbonne.