Delivering custom audience segments & consumer insights for over 120 million households, 2,300 digital audiences & 8,000 demographic variables. Call today!

Software

Claritas

Claritas' headquarters in Ithaca, NY, United States

The Data & Analytics team at Claritas leverages advanced data science, custom analytics, and cloud programming to generate actionable consumer insights and create tailored audience segments. This multidisciplinary team works collaboratively to process and analyze vast datasets, thereby informing marketing strategies and enhancing targeted advertising efforts for clients.

Data & Analytics

The Engineering Team at Claritas is responsible for building and maintaining the robust technological infrastructure that drives the company's custom audience segmentation and consumer insights. This team ensures the development, integration, and optimization of software, databases, and cloud services to support and enhance data processing and analytics capabilities. Through collaboration and innovation, they enable the delivery of high-quality digital audiences and demographic insights to clients.

Engineering Team

The Client Management Team at Claritas is dedicated to fostering strong relationships with clients, ensuring their needs are met through personalized audience segments and consumer insights. This team works collaboratively to manage client accounts, develop business opportunities, and deliver tailored solutions, thereby enhancing client satisfaction and driving business growth.

Client Management Team

The Business Development and Strategic Partnerships team at Claritas is responsible for identifying and cultivating new business opportunities, forging strategic alliances, and expanding the company's market reach. They work to enhance revenue streams by developing meaningful relationships with key industry players, creating synergies with agencies, and driving initiatives that align with Claritas’ growth objectives.

Business Development and Strategic Partnerships

The Sales and Business Development team at Claritas is responsible for driving revenue growth and expanding market reach by establishing and nurturing strategic partnerships, managing key accounts, and creating go-to-market strategies. They leverage their expertise in media, digital partnerships, and account management to deliver custom audience segments and consumer insights, catering to the needs of clients across various industries.

Sales and Business Development

The Product Management team at Claritas is responsible for developing and optimizing audience segmentation and consumer insight products. They identify market needs, oversee product development, and ensure digital solutions align with company goals. The team collaborates across departments to deliver precise and actionable data for clients.

Product Management

The Account Management Team at Claritas assists clients by providing tailored audience segments and consumer insights, ensuring effective utilization of data for targeted marketing campaigns. This team supports over 120 million households and manages diverse digital audiences and demographic variables, enhancing client engagement and satisfaction.

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Engineering Team

Client Management Team

Business Development and Strategic Partnerships