Yishai Back

Head of Product Marketing at Claritee

Yishai Back has had a varied work experience. Yishai started as a web developer and head of video marketing at Optymizer in 2016, and then moved to Expert Invest as a salesperson in 2017. Yishai was the head of business development and social media at BIGVU from 2017 to 2018, where they established new contacts within Fortune 500 companies, leading the content and social media marketing efforts. From 2018 to 2021, they worked at Artlist Ltd as a filmmaker recruitment lead, where they led two teams within a growing company and was part of the leadership team as the company grew from 15 employees to nearly 200. Yishai is credited with developing rules for their internal search engine and optimizing keywords and search categories, recruiting filmmakers to contribute to the stock footage catalog, and crafting the catalog. Yishai founded AIM Studios in 2021 and served as its CEO until 2023. Yishai then moved on to their current position as head of product marketing at Claritee.

Yishai Back attended Champlain College from 2011 to 2015, where they earned a Bachelor of Business Administration degree with a focus on Marketing Management.

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