Heidi Bianco

Director, Global Field Marketing at Class

Heidi Bianco has a strong background in marketing and event management. Heidi has held various roles in different companies, starting with Coastal Carolina Auto Group/Pecheles Automotive Group, where they served as the Senior Manager of Demand Marketing & Events. In this role, they led marketing programs and executed high-touch campaigns, growing the social marketing platform and client base. Heidi also implemented process improvements for American Honda and Volvo.

After their tenure at Coastal Carolina Auto Group, Heidi joined Blackbaud, where they held multiple positions, including the Principal Manager of Global Event Marketing. Heidi focused on customer delight, retention, and process improvements through thought leadership and business development. Heidi also served as the Senior Manager of Marketing, Operations & Events and the Manager of Marketing Operations, where they showcased their expertise in managing and improving marketing processes.

Currently, Heidi is working at Class as the Director of Global Field Marketing. Their responsibilities include overseeing field marketing strategies on a global scale.

Heidi Bianco has a diverse education history. In 1989-1990, they attended Trumbull Business College, where they obtained an Associate of Business Administration-Accounting degree, specializing in Accounting and Business/Management. In 2017, they pursued online continuing studies in Social Sciences at the University of California, Berkeley. Additionally, they have obtained various certifications, including a Project Management Professional (PMP) certification from the Project Management Institute in 2011, and a North Carolina Real Estate Broker certification from the NORTH CAROLINA ASSOCIATION OF REALTORS INC in 2001. Other certifications include ASU+GSV Summit 2022 Attendee, Ninja Writing: The Four Levels of Writing Mastery, and Critical Thinking for Better Judgment and Decision-Making.

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Previous companies

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Timeline

  • Director, Global Field Marketing

    January, 2023 - present

  • Senior Manager, Global Field Marketing

    August, 2021

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