Patrick Pellicano

Growth Marketing at ClassDojo

Patrick Pellicano has over 15 years of experience in growth marketing. Patrick began their career in 2005 as an Account Strategist for the Wahlstrom Group, where they managed PPC campaigns for clients such as Hilton Hotels, BMC Software, Budget Truck Rental, Extra Space Storage and GE. In 2008, they joined Education.com as a Marketing Manager, bringing the PPC program in house and growing organic traffic from 200k/month to over 7mm visitors/month. In 2014, they became the VP of Marketing at Speakaboos, a venture backed education technology startup, where they recruited and hired a high functioning growth team and developed an omni-channel media plan. In 2017, they took on the role of Head of Growth at AMC Networks, where they drove subscriber growth for the two stand alone SVOD services. In 2019, they joined Houzz as Senior Marketing Manager - User Acquisition, improving ROI 30% in the first 3 months. In 2020, they joined ClassDojo as a Growth Marketing Consultant and shifted to monetization growth lead.

Patrick Pellicano received a Bachelor of Science (BS) in Marketing from the University of Connecticut in 2002, having studied there from 1998.

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