Sam Liu

Product Director at Classpass

Sam Liu has a diverse work experience in technology companies. They are currently working as a Product Director at ClassPass since October 2021. Prior to that, they held the role of Product Lead at ClassPass from January 2021 to November 2021.

Before joining ClassPass, Sam worked as a Senior Product Manager at frog from September 2020 to January 2021.

Sam's earlier experience includes working as a Product Manager at WeWork from January 2019 to June 2020, where they were responsible for product roadmap and strategy. They also led the development of a WeChat Mini-Program, resulting in a 25% increase in conversion rate. They have also contributed to major redesigns of the WeWork platform.

Sam co-founded PorterMe, a company they worked at from July 2017 to December 2018.

Prior to that, they served as a Product Manager at LeEco US from April 2016 to March 2017.

Sam started their career at Quixey, where they held roles as an Associate Product Manager from February 2015 to April 2016, and as a User Experience Researcher from August 2014 to February 2015.

They also gained experience as a Product Marketing Intern at CBS Interactive from June 2013 to August 2013.

Sam Liu completed a Bachelor of Arts (B.A.) degree in Interdisciplinary Study with a concentration on Consumer Behavior from the University of California, Berkeley. Additionally, Sam Liu also obtained a Bachelor of Applied Science (B.A.Sc.) degree in Environmental Economics and Policy from the same institution. These educational accomplishments occurred between the years 2010 and 2014.



  • Product Director

    October, 2021 - present

  • Product Lead

    January, 2021