Alex Baker

Alex Baker is an accomplished professional with extensive experience in account management and business development within the UK consumer goods sector. Currently serving as the National Account Controller at CleanCo since November 2024, Alex is instrumental in driving the commercial strategy for the leading independent non-alcoholic spirits brand. Prior to this role, Alex held various positions, including Business Development Director at REL Field Marketing and Commercial Director at Distil Plc. Alex's career also includes significant roles at Sazerac Company and William Grant & Sons, where expertise in grocery, eCommerce, and convenience channels was developed. Additionally, Alex has a foundational background in business management at Nestle Purina. Alex holds a 2:1 degree in Politics and International Relations from the University of Reading.