John Baker is an experienced professional with a diverse background in customer and sales optimization. Currently serving as the Head of Customer Optimisation at Clear Business since November 2025, John previously held the position of Sales Optimisation Manager at Verastar from May 2022 to October 2025. John's extensive experience at Zen Internet spanned 15 years, during which roles included Senior Propositions Manager, Proposition Manager for Small Business, Product Manager for Shared Hosting, and various team leadership positions in technical and service support. John also gained experience as a Contract Engineer at OTHIS, providing IT support across numerous healthcare settings. Additionally, John holds a Prince2 Foundation & Practitioner certification from The Knowledge Academy.
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