Sam Smith

Sam Smith is a seasoned media professional with extensive experience in research, audience insights, and advertising. Currently serving as Managing Director at Clearcast since April 2020, Sam oversees advertising compliance for major broadcasters such as ITV and Sky Media. Previous roles include Head of Research at Sky One, where Sam managed research for the channel, and various significant positions at the BBC, including Head of Future Media Audiences, where Sam played a key role in launching BBC iPlayer. Educational qualifications include a Bachelor of Arts in Economics and Politics from the University of East Anglia and a Master of Science in Product Marketing from Cranfield University.