Rafael Mello is currently the Head of Product for the Marketplace at ClickBus, where they lead product vision, strategy, and execution across the customer journey. Rafael's prior experience includes key roles such as Head of Product at Incentivar.io, and they played a crucial role at Grupo Casas Bahia by shaping the future of e-commerce and loyalty as a Tech Value Stream Manager. With an MBA in Business Innovation from FIAP in São Paulo and postgraduate studies in Strategy & Design from Elisava in Barcelona, Rafael operates at the intersection of product, technology, UX, and business, driving impact through clarity and innovation.
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