Aafreen Sayed is an accomplished CRM and digital communications manager currently with Clicks Group. With a diverse background spanning logistics, hospitality, and gaming, Aafreen has consistently demonstrated expertise in customer engagement strategies and service delivery transformation. Previously, Aafreen held various management roles in esteemed restaurants and hospitality organizations, enhancing customer experiences through innovative marketing and data-driven insights. Aafreen’s commitment to exceptional customer satisfaction and sustained business growth is evident in a track record of leading high-performance teams and optimizing CRM processes across multiple sectors. Currently, Aafreen is pursuing qualifications with the South African Qualification Authority.
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