Chad Backstrom

Chad Backstrom is an experienced marketing professional with a robust background in brand management and strategic marketing within the healthcare sector. Currently serving as a Senior Brand Manager at Clicks Group since September 2017, Chad oversees the marketing and communication strategies for the healthcare business, including pharmacies and medical aid partnerships. Prior to this role, Chad was the National Marketing Manager at GNC South Africa, where responsibilities included managing marketing initiatives and ensuring customer service excellence. Chad's earlier career includes roles at Mustard Seed Relationship Marketing and Word4Word Marketing, where marketing strategy conceptualization and sales management were key focuses. Chad holds a degree in IMM Marketing from UNISA and has extensive experience in stakeholder engagement, budget management, and team leadership.