Harsh Gupta

Harsh Gupta has worked in various roles in the marketing and data science fields since 2017. In 2017, they were a Data Science Consultant for the Oklahoma State University Foundation, building two stage predictive models in R to predict if a constituent would donate and how much, with 93% accuracy. In 2018, they were an External Consultant for Johns Hopkins University & Medicine - Development and Alumni Relations, building propensity to churn machine learning models and making recommendations to retain donors with 92% accuracy. Harsh was also a Data Scientist for WWF, improving response rate and revenue amount by at least 6% using machine learning models in various mailing campaigns. In 2019, they were a Digital Marketing Consultant for Leidos, starting various organic marketing initiatives for 10+ products/services, netting an additional of $2 million. In 2020, they were a Business Marketing Consultant for Best Buy, forecasting demand, supply and prices of 1000+ goods over next 4 quarters with 83% precision. Harsh was also a Search Engine Optimization Consultant for Canva, ranking 29 Bottom of Funnel articles on page 1 of Google and starting an ABC backlinking flywheel. In 2021, they were a Marketing Advisor for Betterzila and Chief Marketing Officer for Cliently, scaling 500k ARR to 1. Harsh is currently an Adjunct Professor of Marketing at the University of Central Florida.

Harsh Gupta obtained a Master of Science in Business Analytics from Oklahoma State University. Harsh has also obtained several certifications, including Google Cloud Certified Professional Cloud Architect in October 2020, Salesforce Certified Sales Cloud Consultant in March 2020, IBM Certified Solution Advisor - Social Business V1 in December 2019, Forecasting Using SAS Software: A Programming Approach (14.2) in August 2019, SAS Macro Language 1: Essentials in May 2019, Microsoft Certified Solutions Expert: Cloud Platform and Infrastructure Certification in April 2019, and Survival Data Mining: A Programming Approach.