Daniel Martínez is the founder of Climbea and the CEO at Xerppa, specializing in Management Control for SMEs. They work directly and indirectly with over 100 SMEs across various sectors, aiming to enhance their competitive capabilities through advanced Management Control systems and Business Intelligence. With over a decade of experience and continuous education, Daniel has focused on Economic and Financial Analysis, Cost Accounting, Cash Management, and the development of Business Intelligence systems, including expertise in Microsoft Power Platform. They hold a Master's degree in Microsoft Technologies for Business Analytics from the Universidad Politécnica de Madrid and a degree in Business Administration and Management from the Universidad de Granada.
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