William Addy

William Addy is an experienced business leader specializing in sales and business development, currently serving as a Non Executive Director at Cloud Formations Ltd since January 2024. Prior roles include Head of Sales at Sedex and Business Development Director at GlobalData Plc. William has also held significant positions such as International Sales Director at Hyve Group plc and Sales Performance Director at ITE Group plc. Earlier career highlights include roles in telesales and strategic partner management at MetLife UK and LV=. William’s expertise extends to managing high-performance sales teams, developing strategic sales initiatives, and contributing to product and market strategies in retirement solutions. William graduated with a 2.1 degree in International History & International Politics from The University of Sheffield in 2007.