Cristina Alves is a Principal Account Executive Enterprise at Cloud Software Group, with a strong background in digital transformation and enterprise account management. Previously, Cristina served as Lead Enterprise Account Executive at Citrix, where responsibilities included market development and sales management. With over 18 years of experience at ProCart AG, Cristina held the position of Managing Director, overseeing financial and personnel management, corporate strategy development, and customer acquisition in a challenging market. Educational qualifications include an Executive Master of Business Administration with a specialization in Strategic Management from Kalaidos Fachhochschule Schweiz, along with multiple certificates in strategic management, digital business, and marketing management.
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