Giovana Prada is a seasoned professional in customer insights and analytics with extensive experience across various industries. Currently serving as a Senior Customer Insights & Analytics Analyst at Cloud Software Group since April 2024, Giovana previously held multiple roles at Microsoft, including Scaled Insights Analyst and Program Coordinator, where responsibilities involved high-quality analysis, market insights, and supporting advertising initiatives. Giovana's entrepreneurial spirit shone through as the Operations and Buying Manager at Rise Jewels, overseeing market analysis and the buying process. Additionally, Giovana's background includes positions at TikTok as an EMEA Quality Analyst, Accenture as a Workflow Lead and Social Listening Support, Instituto QualiBest as a Market Research Analyst, and initial roles at Datablink and Mais Packing Design. Giovana holds an MBA in Applied Science of Consumption and various diplomas in digital marketing, design, and anthropology.
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