Shelly Edwards

Shelly Edwards has a diverse work experience spanning various industries. shelly started their career in 1994 at DATATEC Inc, where they worked as a Senior Sales/Business Development Specialist, achieving notable success by securing two $1 million contracts in their first year. From 2000 to 2007, they served as a Business Development Manager at Ramesys Hospitality, responsible for driving new business growth and implementing sales strategies in the hospitality industry across North America.

In 1997, Shelly joined Northwind Canada - Maestro PMS as a Business Development Manager/Senior Solutions Sales Consultant. During their tenure, they achieved and exceeded sales goals, maximizing sales opportunities and profitability throughout North America. At PGi, from 2013 to 2015, Shelly held the position of Senior Enterprise Account Executive, focusing on business development and team leadership. shelly received company-wide recognition for their high sales achievements.

Shelly's next role was at Bókun, where they served as the Director of Sales - North America from 2015 to 2017. Currently, they are employed at Cloudbeds, starting in 2017. shelly has held multiple positions within the company, including Market Manager, Team Lead North America, and currently holds the role of Director of Inbound Sales. Cloudbeds' mission is to empower independent hoteliers and hosts, enabling them to grow revenue, streamline operations, and deliver exceptional guest experiences.

Throughout their career, Shelly has consistently demonstrated strong sales skills, achieved sales targets, and implemented effective sales and marketing strategies. Their expertise spans industries such as hospitality, technology, and professional services, making their a versatile professional with a proven track record of success.

Shelly Edwards completed their education at the Ted Rogers School of Hospitality and Tourism Management at Toronto Metropolitan University from 1982 to 1986. shelly obtained a diploma in Hospitality Administration/Management during this time. Later, in 1990 to 1991, Shelly earned another diploma in Computer Programming from the Honeywell Bull IT Institute.

In addition to their formal education, Shelly has obtained several certifications. In 1995, they completed the Business Mastery program at Tony Robbins Mastery University. In 1997, they attained the Sandler Certification (Gold) from Sandler Training. Continuing their professional development, Shelly acquired the Challenger Sales Certification from Challenger Sales in 2007. Most recently, in July 2019, they completed the Cybersecurity Awareness: Phishing and Whaling certification from LinkedIn.