Florence Westphal

Florence Westphal is an accomplished professional with extensive expertise in strategy, technology, and marketing, currently serving as a Managerin in Technology, Strategy & Growth at Cloudbridge Consulting GmbH since June 2021. Throughout the career, Florence has successfully led strategy projects focused on IT enterprise companies, specializing in go-to-market and account-based marketing campaigns, project management, and social media marketing. Additionally, Florence has experience as a guest lecturer at Universität Augsburg and has held various consulting and research roles, including project management of growth strategies and participation in a DFG research project. Academic qualifications include a Master of Arts in Media and Communication from the University of Augsburg, as well as intercultural communication studies at Aarhus University and a Bachelor of Arts in Communication Science from Paris Lodron Universität Salzburg.