Brian L.

Digital Optimization Product Manager

Brian L. is a Digital Optimization Product Manager at Cloudflare since May 2024, with extensive experience in digital marketing and product management. Previously, Brian served as Senior Manager of MarTech at CVS Health from May 2017 to September 2023, focusing on product backlog management and leading the migration of Adobe Target for enhanced personalization. Prior roles include Manager of Digital Optimization at CVS Health, where Brian oversaw conversion rate optimization and managed A/B testing campaigns, and Senior Digital Analyst at Boston Globe Media, developing comprehensive digital marketing campaigns. Brian began a career as a Research Analyst at Pongo Resume, analyzing web traffic and marketing effectiveness. Brian holds a B.A. in Economics and East Asian Studies from Colby College (2004-2008).

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