Xinsheng

Xinsheng, Edwin Lim is a seasoned professional in business development and sales, currently serving as the Head of Business Development for ASEAN at Cloudflare since August 2023. Prior experience includes roles at SS&C Blue Prism as Enterprise Account Director and Head of Business Development for the APJ region, where focus was on Robotic Process Automation. Previous positions include SDR Team Manager at Imperva, Corporate Sales Manager at Singapore GP Pte Ltd, and Business Development Manager at RHT Governance Risk AML Compliance & Ethics Pte. Ltd. In banking, roles included Onshore Priority Banking Relationship Manager at ANZ and Senior Personal Banker at UOB. Xinsheng holds a Bachelor of Commerce in Banking and Management from Curtin University and a Diploma in Engineering from Temasek Polytechnic.