Charly Junco

Charly Junco has a diverse work experience in the field of marketing, with a focus on growth and performance marketing. They most recently worked at CloudKitchens as a Growth Marketing Manager for the US/CAN/LATAM regions. Prior to that, they held the same role at CloudKitchens specifically for LATAM, where they successfully achieved impressive results, including reducing the cost per qualified lead by 80% and the CAC by 70% within a year. They also doubled the lead-to-closed-won ratio and reduced the workload of SDRs by 50%.

Before joining CloudKitchens, Charly worked at Talently as a Growth & Performance Marketing Manager, where they scaled the number of qualified leads fivefold while maintaining the cost per lead. They were responsible for optimizing the admissions funnel, leading to a 75% increase in the conversion rate from website visitors to leads in just three months.

Prior to that, Charly served as a Global Performance Marketing Manager at Kinedu, where they led the Performance team in optimizing user acquisition campaigns for the Kinedu app and B2B campaigns for Kinedu Educators. They were successful in adopting Facebook app campaigns with all the privacy changes after iOS14, increasing revenue and improving customer acquisition.

Charly's earlier work experience includes being a Digital Marketing Manager at Minimalist Agency, where they supervised the implementation and optimization of various digital campaigns for over 50 clients. They also managed key accounts and delivered exceptional results for them. Their first professional experience was as a Growth Hacker at Play Business, where they played a crucial role in taking the company from product-market fit to the scaling phase by identifying key growth levers and implementing effective advertising campaigns.

Overall, Charly Junco has demonstrated a strong track record in driving growth and achieving exceptional results in the field of marketing.

Charly Junco obtained a Bachelor's degree in Marketing from Tecnológico de Monterrey, where they studied from 2012 to 2016. In addition to their degree, they have obtained various certifications including Curso de WhatsApp Business from Platzi in March 2021, Microsoft Excel: Básico, Intermedio y Avanzado from Curso de Excel Avanzado in April 2020, Google Ads Certification - Search Advertising, Google Ads Display Certification, Google Ads Mobile Certification, and Google Analytics Individual Qualification from Google in April 2019. Charly also obtained certifications in Facebook Ads from Platzi in August 2016 and Inbound Marketing Certification from HubSpot in April 2016.