Sam M.

Sam M. is a Senior Performance Marketing Manager with extensive experience in digital marketing. They began their career as an Olympic Media Intern at Sister during the London Olympics in 2012, where they were the only intern offered a full-time position. Sam then served as a Digital Account Director, establishing a digital media team and managing notable campaigns for Regent Street, London. Currently, they co-chair the Performance and Programmatic Steering Group at ISBA, advocating for a transparent and responsible advertising environment. Sam holds a Bachelor of Arts in Media Production from the University of Lincoln.