hi. we are clover london, a contemporary wedding wear brand born out of an interest to establish a bridal offering priced between high street and made to measure. our modus operandi is simple - offer classic, silk gowns at an accessible price point. and when it comes to aesthetic, clover wants to offer you effortless gowns without compromising on style. 

founder and designer ally voss, who during her own quest for her dress,  struggled with the tired traditions offered to modern brides. from year long lead times, to staggering price tags, it was obvious there was a white space for beautiful, affordable priced bridalwear.

our collection offers a curated selection of gowns all made to order, in london using 100% silk in ready to wear sizing. 

browse or purchase via our shop online and or book an appointment in with us today.

clover london

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