Richard B.

Richard B. is a seasoned marketing professional with extensive experience in B2B and B2C sectors across APAC, UAE, and Europe. Currently serving as Marketing Manager for CM.com, Richard has successfully revamped Asia Pacific websites for better localization and optimized various digital channels. Previous roles include Head of Marketing at LSBF Singapore, where strategic campaign guidance and mentorship were provided, and Independent Marketing Consultant focused on online campaigns and SEO. Earlier positions as Marketing Manager at Lucep and iFS involved implementing effective SEM, SEO, and digital transformation strategies that significantly boosted revenue and lead generation. Richard also held key roles in e-commerce and digital agencies, driving user engagement and client relations. Richard holds a Bachelor of Arts (Hons) in Business & Marketing from the University of Sunderland and a Diploma in Mass Communication/Media Studies from Oklahoma City University.