Sander Harryvan

Sander Harryvan is a seasoned marketing professional currently serving as the Global Marketing Lead for AI and SaaS within the Business Unit Engage at CM.com, where responsibilities include developing global marketing strategies and overseeing the growth of AI and SaaS products. Sander also operates as a Fractional Marketing Leader for CMO as a Service, providing strategic marketing guidance to startups and scale-ups. As the founder of Durum Records, Sander aims to create a welcoming space in the music industry for artists and fans, while also advising on marketing strategies at Globe Protocol, focused on transparent consumer data interactions. Sander's previous roles include Head of Marketing at Building Blocks, where strategic branding and team performance were prioritized, and Initiator, Brand & Program Manager at Consuminded, addressing ethical challenges in consumer experience. Sander holds a Master of Science in Marketing Management and a Bachelor of Commerce in Commercial Economics from Tilburg University and Avans University of Applied Sciences, respectively.