Sarah Dyson is a seasoned digital marketing professional with experience spanning various roles in the industry. Currently serving as a Senior Digital Marketing Executive at CMap Software since July 2022, Sarah specializes in conversion rate optimization (CRO) and user experience (UX), leveraging tools like Google Analytics and HubSpot to analyze website traffic and enhance user journeys. Prior to this, Sarah held the position of Content and Social Executive at Manchester Fertility, where responsibilities included managing content across multiple channels and executing targeted campaigns. Sarah's earlier roles include Marketing Assistant at ParkVia, where brand rebranding and digital asset management were key tasks, and Customer Engagement Assistant at Comtec, focusing on client relationship building and lead generation. Sarah holds a Bachelor's degree in Event Management from Liverpool John Moores University and has a foundational education in Fine Art and Business.
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