Yathish Kumar

Yathish Kumar is a seasoned marketing professional with extensive experience in digital advertising and marketing strategy. As the Founder of upAkRti since November 2018, Yathish specializes in providing digital advertising solutions for startups. Additionally, Yathish serves as a member of the CMO Council and has held the position of Head of Marketing Strategy, Research and Analytics at Casagrand Builder Private Limited from December 2020 to June 2025, focusing on strategic initiatives and brand growth. Previous roles include Head of Marketing at Mandee, where Yathish successfully acquired significant numbers of retailers and distributors and enhanced app visibility, as well as various marketing consultancy positions with companies such as Chai Point and Doodhwala. Yathish's academic background includes an MBA in Marketing from SVKM's Narsee Monjee Institute of Management Studies and an Engineering degree in Electrical and Electronics from The Oxford College of Engineering.