DB

David Baker

Fractional CMO at CMO Zen

David Baker has extensive work experience in marketing and consulting roles spanning over two decades. David is currently working as a Fractional CMO at CMO Zen. Prior to that, they owned Baker Consulting, where they provided marketing consultation and execution services to B2C and B2B companies across various industries.

David also worked as the Vice President of Marketing at IsoTalent, managing marketing activities for a specific timeframe. David served as the Head of Marketing - Product Marketing & Demand Generation at Kuali, Inc., leading the marketing vision and strategy for their enterprise solutions in education technology.

Additionally, David has held significant roles at renowned companies such as Visa as the Director of Marketing, where they implemented B2B marketing strategies to increase merchant adoption, and at Finicity as the Marketing Director, driving revenue growth through establishing partnerships. David also served as the Vice President of Digital Media & Operations at Digital Media Solutions Group, overseeing the demand generation strategy for higher education clients.

David's earlier experiences include roles at One on One Marketing, where they developed lead generation strategies and managed advertising campaigns, and at Convergys as a Client Services Manager. David started their career as a Dealership Supervisor at Tyacke Motors.

Overall, David Baker brings a wealth of expertise in marketing consultation, branding, growth strategy, media planning, and channel management, gained through their diverse experiences in multiple industries.

David Baker has a Bachelor of Science - BS degree in Marketing from Utah Valley University. In addition to their degree, they have obtained certifications in "Create a Go-To-Market Plan" and "Account-Based Marketing Foundations" from LinkedIn in December 2019 and November 2019 respectively.

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Timeline

  • Fractional CMO

    May, 2023 - present