Francisca Gorichon Crestuzzo currently serves as the Marketing & Market Intelligence Leader at CMPC since January 2023. Prior experience includes various roles at Falabella Retail S.A from May 2019 to December 2022, where responsibilities included Product Manager for Shoes and Aldo, as well as Category Manager for Women Shoes. Francisca also completed a Human Resources Internship at Spencer Stuart in late 2018 and a Marketing Internship at L'Oréal in 2018, gaining experience in results analysis and campaign execution. Additional internships in sales at Cencosud S.A. and as an Instructor Teaching Assistant at Universidad Adolfo Ibáñez provided further foundational skills. Francisca holds a Magister en Marketing and a degree as Ingeniero Comercial from Universidad Adolfo Ibáñez, as well as experience at Università Bocconi.
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